Advertising's very DNA is to tell persuasive stories.
Yet, storytelling is stuck in a time-and-technique warp; reduced to cosmetic add-ons (SFX) and platform-dictated formats, where every piece of messaging blurs into the next.
Outcome: tired, untrustworthy, undifferentiated, unmemorable information landscape. And people who keep moving to the next story instead of committing to yours.
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Ideographic is the most powerful disruption and innovation the world of storytelling has seen in decades It channels an iconic and under-tapped obsession of the global young - graphic art - to tell memorable, persuasive stories
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Is a powerful insider language to reach the world's young
Like cinema, appeals equally to high-brow audiences, yet is brilliant at reaching lower-literacy, mass audiences
Accommodates visual styles from the mass to the hyperelite
Can simplify complex narratives into simpler, easily understood ones
Is memorable and has tremendous recall value because of its entirely original, striking aesthetic
Transcends language, and is built for multilingualism
Arresting graphic art and aesthetic value make it inherently shareable in the way brand communication rarely is, built for virality by its very nature
What We Do
Brand messaging and communications strategy, ideation and execution, using cuttingedge graphic art and graphic design
Advertising creatives - using our global roster of graphic artists and world-class graphic designers to create memorable brand messaging for digital and print
Category education - whether you're in insurance or investment, healthcare or real estate, educating potential consumers about your category is often essential to converting them
Content marketing - audiences trust brands who give them credible, accessible information they can use and share; whose relationship with them goes beyond the transactional. Ideographic crafts sustained, rigorous, category-wise content that can go out to vast databases of current and existing customers across platforms
Social media content and creatives - short reels, animation, clever graphic posters and series, all designed to break the clutter and grab attention
Ideographic Original: Creative Dispatches
The big content marketing idea your brand needs
The world today is a clutter of noise, voice, distraction, information overload, misinformation, factual inaccuracy, and the loss of trust
As a result, consumers are overwhelmed, disengaged, suspicious, sceptical
Ideographic believes a brand can become indispensable to its audience when it goes beyond transactional communication to become the source of credible, rigorous, relevant information that its consumers need
